I’m a San Francisco–based fitness coach with over 9 years of experience in Personal Training and Group Fitness Coaching
I’ve worked across a wide range of gyms, logging thousands of hours of personal training and more than 300 hours coaching group classes. I’m currently the only CrossFit coach in San Francisco to hold a Level 3 distinction, and I’m also a Certified CrossFit Gymnastics Coach.
My experience allows me to design effective, individualized programs for both beginners and experienced athletes. I specialize in introducing newcomers to strength training while also building higher-level capacity for athletes who want to progress safely and intentionally.
Training Philosophy
My approach to training is rooted in biomechanics and long-term athletic development. Programs are structured around fundamental human movement patterns:
Squat, Hinge, Vertical + Horizontal Push and Pull, Unilateral Knee- and Hip-dominant work, locomotion, Core (pelvic and thoracic), and rotation.
In practice, this means prioritizing large compound lifts such as squats, deadlifts, and bench press, alongside fundamental calisthenics movements like pull-ups and push-ups supported by targeted conditioning and mobility work.
Training is guided by principles of progressive overload, movement quality, and appropriate fatigue management to build strength, resilience, and sustainable performance over time.
Certifications and Experience
CrossFit Certified Trainer (CCFT)
CF-L3 (CrossFit Level 3)
CrossFit Gymnastics Course
USA-Weightlifting -1
Catalyst Athletics Weightlifting
CrossFit Games Certified Judge
Judged at NA West CrossFit Semifinals
Attended Underdogs Athletics Open Prep Athlete Camp
Certifications cont.
NCSF- Certified Personal Trainer
Mike Boyle CFSC - Strength and Conditioning
Dr. John Rusin's Pain-Free Performance Specialist (PPSC)
StrongFirst KETTLEBELL Instructor
Precision Nutrition L-1
GGS Pre/Post Natal Training
Attended Bret Contreras “Art & Science of Glute Training” Seminar 2018
PRVN COACH DVELOPMENT CAMP
Services
Owner of StrongFriends Gym in San Francisco
Individual Programming
Pre/Post Natal Training
CrossFit Programming
CrossFit Gymnastics
Group Training
Strength Training
Training for Weight Loss
Nutrition for Weight Loss
Nutrition for Body Composition
“Alex is one of those trainers who makes you look forward to every session!”
“I've gained an unprecedented level of appreciation for what my body can do and hit physical goals that I didn't know were possible for me to achieve.”
— Katie

